Visual codes. technical codes, audio codes and narrative

Clean bandit music video –

Visual codes – Throughout the clean bandit music video, many visual codes are shown. When the video starts we can tell it is set in Japan. They preview images of the Koi pond and use of Japanese writing to set the scene and give the idea.

At the beginning of the video there are these four shapes on her bed linen. Throughout the video if you pay attention closely these shapes will keep appearing throughout the whole video. These four shapes are not really explained however there are four members of the band so it could be something to do with that.

Technical codes – Throughout the video the video is filmed using a variety of shots. They use the camera shots very cleverly to make you really understand the atmosphere of the surroundings.

Narrative – The storyline of the music video is slightly confusing. The woman is just listening to this song and lip syncing to it and walking throughout japan.

Vogue –

Visual codes – Vogue very cleverly use colours that are appealing to they eye. Especially the female eye, as women are most likely to be their target audience.  Each magazine they use a different model for the front cover. They mainly use celebrities for their front cover, which attracts the magazine audience because they want to find out more information about the celebrity. They use little subtitles to entice the audience into buying the magazine.  

Birdman poster –

Visual codes – The stern expression represents the seriousness of the film poster. I haven’t personally seen the film so I am guessing what the film is about by looking at the poster. The poster features a birdman on top of his head.