Demographic information is used in media marketing to classify an audience into age, race, gender and other categories.
Demographics are broken into bands depending on people's jobs or status.
Psychographic segmentation divides the markets into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect the persons characteristics and patterns of living.
Visual codes – Throughout the clean bandit music video, many
visual codes are shown. When the video starts we can tell it is set in Japan.
They preview images of the Koi pond and use of Japanese writing to set the
scene and give the idea.
At the beginning of the video there are these four shapes on
her bed linen. Throughout the video if you pay attention closely these shapes will
keep appearing throughout the whole video. These four shapes are not really
explained however there are four members of the band so it could be something
to do with that.
Technical codes – Throughout the video the video is filmed
using a variety of shots. They use the camera shots very cleverly to make you
really understand the atmosphere of the surroundings.
Narrative – The storyline of the music video is slightly
confusing. The woman is just listening to this song and lip syncing to it and
walking throughout japan.
Vogue –
Visual codes – Vogue very cleverly use colours that are
appealing to they eye. Especially the female eye, as women are most likely to
be their target audience.Each magazine
they use a different model for the front cover. They mainly use celebrities for
their front cover, which attracts the magazine audience because they want to
find out more information about the celebrity. They use little subtitles to
entice the audience into buying the magazine.
Birdman poster –
Visual codes – The stern expression represents the
seriousness of the film poster. I haven’t personally seen the film so I am
guessing what the film is about by looking at the poster. The poster features a
birdman on top of his head.
