As soon as Halloween is over the Christmas adverts start to appear. Some more famous than others. A company well known for their Christmas adverts is John Lewis. Year after year John Lewis seem to produce heart-warming adverts that really get people into the Christmas spirit. They tend to make the adverts fairly touching to make the viewer relate to the advert. However the company really do not care about the advert, they honestly just care about their sales at Christmas. The whole point of the advert is not to make the audience happy and emotional, but to make the audience purchase things from the store. This year John Lewis were very clever to make a whole new character up for their advert, ‘Monty’. Monty is a penguin featured on the advert and is now available in store for shockingly high prices. John Lewis is just an example of this consumerism within companies, they are not the only company, and hundreds of companies do this worldwide.
www.youtube.com/watch?v=iccscUFY860
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